From disruptively digital to proudly analog: A holistic typology of digital transformation strategies

Tekic, Zeljko and Koroteev, Dmitry,(2019), From disruptively digital to proudly analog: A holistic typology of digital transformation strategies. , Business Horizons, UNSPECIFIED

[thumbnail of From-disruptively-digital-to-proudly-analog--A-holistic-typo_2019_Business-H.pdf] Text - Published Version
Restricted to Repository staff only

Download (525kB) | Request a copy


Recently booming academic interest in digital transformation aims to provide continuous support to managers in dealing with this important issue. However, as with all new fields, the scholarly literature is characterized by increased variability and diversity of topics covered, constructs used, and the relationships between them, resulting in an unclear and blurry understanding of the whole of digital transformation. Our article closes this gap by identifying distinctive digital transformation strategies in terms of two critical dimensions: usage of digital technologies and readiness of a business model for digital operation. The result is a typology of four generic digital transformation strategies that essentially differ in the primary motivation and target of transformation, leadership style, importance of skills like creativity and entrepreneurial spirit among employees, risks and challenges faced in the process, consequences of potential failure, and available tactics for improvement. By providing heuristics and a systematic basis for comparison of different strategies, it is our belief that the proposed framework will be useful to researchers and managers responsible for and interested in digital transformation.
Keywords : Digital transformation; Typology; Business model; Digital technology; Disruptive technologies, UNSPECIFIED
Journal or Publication Title: Business Horizons
Volume: 62
Number: 6
Item Type: Article
Subjects: Manajemen
Depositing User: Endhar Priyo Utomo
Date Deposited: 27 Dec 2019 04:06
Last Modified: 27 Dec 2019 04:06

Actions (login required)

View Item
View Item