How intelligent is Watson? Enabling digital transformation through artificial intelligence

Magistretti, Stefano and Dell’Era, Dell’Era and Petruzzelli, Antonio Messeni,(2019), How intelligent is Watson? Enabling digital transformation through artificial intelligence. , Business Horizons, UNSPECIFIED

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Due to its intrinsic characteristics, artificial intelligence (AI) can be considered a general-purpose technology (GPT) in the digital era. Most studies in the field focus on the ex-post recognition and classification of GPT but in this article, we look at a GPT design ex-ante by reviewing the extreme and inspiring example of IBM’s Watson. Our objective is to shed light on how companies can create value through AI. In particular, our longitudinal case study highlights the strategic decisions IBM took to create value in two dimensions: internal development and external collaborations. We offer relevant implications for practitioners and academics eager to know more about AI in the digital world
Keywords : Generalpurpose technologies; Crafting digital technology; Digital transformation; IBM Watson; Artificial intelligence; Digital product design, UNSPECIFIED
Journal or Publication Title: Business Horizons
Volume: 62
Number: 6
Item Type: Article
Subjects: Manajemen
Depositing User: Endhar Priyo Utomo
Date Deposited: 27 Dec 2019 04:35
Last Modified: 27 Dec 2019 04:35

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