Marketing and Ethics: What Islamic Ethics Have Contributed and the Challenges Ahead

Ali, Abbas J. and Al-Aali, Abdulrahman,(July 2015), Marketing and Ethics: What Islamic Ethics Have Contributed and the Challenges Ahead. , Journal of Business Ethics, UNSPECIFIED

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This article examines the role of Islamic ethics in the marketing field. It presents Islamic contributions to the field by referencing original sources and concepts that are often not easily available to researchers and practitioners alike. In foundational texts, Islamic ethics have their own marketing practice prescriptions, practices that are driven by a discipline which shuns any dichotomy between organiza tional and societal interests. The paper underscores the role of marketers in improving the well-being of individuals and the community and presents a framework for analyzing the link between Islamic ethics and societal welfare vis-a-vis marketing. Several marketing issues are identified and the contributions of Islamic teachings are presented. This paper, too, identifies emerging ethical dilemmas and the necessity to tackle them in a way that strengthens the role of marketing in societal affairs and ensures morally driven conduct.
Keywords : Marketing exchange • Islamic ethics • Marketing ethics • Religion and business • Marketing function, UNSPECIFIED
Journal or Publication Title: Journal of Business Ethics
Volume: 129
Number: 4
Item Type: Article
Subjects: Ekonomi Islam
Depositing User: Heru Prastyo
Date Deposited: 27 Dec 2019 08:40
Last Modified: 27 Dec 2019 08:40

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