ANALISIS DAMPAK POTENSI REKREASI HALAL TERHADAP PENINGKATAN KEPUASAN WISATAWAN MUSLIM DI PANTAI SELATAN THAILAND (Studi Multisitus Pantai Panare Beach dan Talo Samilae Beach Wilayah Pattani)

The purpose of this study is to analyze the effect of halal recreation potential on increasing tourist satisfaction and to analyze the most dominant factors of indicators of halal tourism destinations, halal accommodation, and halal travel agencies on increasing the satisfaction of Muslim tourists at Panare Beach and Talo Samilae Beach, Pattani Region. This research method is a quantitative approach method. The number of samples in this study were 96 respondents. Data collection techniques through observation, interviews, documentation, and questionnaires. Data analysis technique with validity test, reliability test, normality test, and multicollinearity test as well as Importance Performance Analysis. The results of this study are the variables of halal tourism destinations, halal accommodation, and halal travel agencies have an effect on increasing the satisfaction of Muslim tourists at Panare Beach and Talo Samilae Beach, Pattani Region. The most dominant factor of the indicators of halal tourism destinations, halal accommodation, and halal travel agencies towards increasing the satisfaction of Muslim tourists at Panare Beach and Talo Samilae Beach in the Pattani Region is a halal tourism destination.