COMPETING EXTENDED TPB MODELS IN PREDICTING ENTREPRENEURIAL INTENTIONS:WHAT IS THE ROLE OF MOTIVATION?

This study extends the theory of planned behavior by adding motivation variable in an entrepreneurial context. In this current study are two different roles of motivation in two different research models tested: motivation as a predictor and motivation as a predicted variable. Therefore, this study aims to investigate the role of motivation in those models. This study involves 273 final year undergraduate university students in Indonesia who were selected conveniently. Data were measured using exploratory factor analysis and structural equation model. This current study found how motivation performs well in the models examined. The authors discuss recommendations for practitioners and future research.