COMPETITIVE ADVANTAGE: MEDIATION EFFECT BETWEEN ENTREPRENEURIAL COMPETENCY AND BUSINESS PERFORMANCE CREATIVE INDUSTRIES IN WEST SUMATERA-INDONESIA

The purpose of this research is to determine how the influence of entrepreneurial competency on business performance with competitive advantage as a mediating variable. The number of samples is 213 business managers of creative industry in the craft sector in West Sumatra-Indonesia. The sampling technique used is sampling area, the sample is allocated proportionally to the potential areas of the creative industries of West Sumatra craft sector, including: Sawah Lunto district, Tanah Datar, 50 Kota, Agam, Bukittinggi, Padang, Padang Panjang, and Pariaman. Data were collected through questionnaires and analyzed by Structural Equation Modeling (SEM) using AMOS software. The results of the research show that entrepreneurial competency has a positive and significant effect on business performance, entrepreneurial competency has a positive and significant effect on competitive advantage, competitive advantage has a positive and significant effect on business performance and competitive advantage is the mediating effect of entrepreneurial competency and business performance