Measuring sustainable tourism attitude scale (SUS-TAS) in an Eastern island context

Hsu, Cheng-Yu and Chen, Mei-Yen and Nyaupane, Gyan P and Lin, Shin-Huei,(2019), Measuring sustainable tourism attitude scale (SUS-TAS) in an Eastern island context. , Tourism Management Perspectives, Elsevier Ltd

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The concept of sustainability has been widely accepted in tourism to mitigate the detrimental effects of mass tourism. However, developing a valid scale and testing it in cross-cultural settings is critical in evaluating sustainable tourism outcomes. This study examines the validity of the Sustainable Tourism Attitude Scale (SUS-TAS) in an Eastern island context. We adopted competing models testing, cross-cultural validity examination, and multigroup confirmatory factor analyses. Data were collected from three archipelagoes in Taiwan. A seven correlated-factor model was identified as the best-fitting model. Cross-cultural validity demonstrates that SUSTAS shares the same psychometric properties originally found in Choi and Sirakaya (2005), and multigroup confirmatory factor analyses support the concept that SUS-TAS has the same cognitive framework across the three groups. The findings suggest that SUS-TAS can be used to assess resident attitudes toward sustainable tourism in an Eastern island context. Implications for future research and managerial practice are discussed.
Keywords : Sustainable tourism SUS-TAS Cross-cultural validation Measurement invariance, UNSPECIFIED
Journal or Publication Title: Tourism Management Perspectives
Volume: 33
Item Type: Article
Subjects: Manajemen
Depositing User: Arief Eryka Zendy
Date Deposited: 19 Dec 2019 06:20
Last Modified: 19 Dec 2019 06:20

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