Expanding the concept of the VFR market: Excavating ‘hidden VFR travellers’

Kashiwagi, Sho and Nagai, Hayato and Furutani, Tomoyuki,(11 November 2019), Expanding the concept of the VFR market: Excavating ‘hidden VFR travellers’. , Tourism Management Perspectives, Elsevier Ltd

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Visiting friends and relatives (VFR) travellers have often been categorised based on their purpose of travel and their use of accommodations. This study focuses on the non-VFR category defined by these two factors and on the investigation of ‘hidden VFR travellers (HVFRs)’ in the non-VFR category. A total of 500 Japanese participants who met their friends or relatives in five major English-speaking destinations completed an online survey. Using the two criteria, 164 were categorised as VFRs, whereas the others were grouped into the non-VFR category. Among the non-VFR travellers, there was a group that shared similar characteristics with the VFR travellers. The result implies that there are HVFRs in the non-VFR category. To expand the current understanding and concept of VFR travellers, this study proposes an additional criterion for categorising VFR, namely, the influence of VFR hosts.
Keywords : VFR market Japanese traveller Travel purpose Accommodation Behaviour Host, UNSPECIFIED
Journal or Publication Title: Tourism Management Perspectives
Volume: 33
Item Type: Article
Subjects: Manajemen
Depositing User: Arief Eryka Zendy
Date Deposited: 19 Dec 2019 06:57
Last Modified: 19 Dec 2019 06:57
URI: https://repofeb.undip.ac.id/id/eprint/415

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