Flatlined: Combatting the death of retail stores

Berman, Barry,(2019), Flatlined: Combatting the death of retail stores. , Business Horizons, UNSPECIFIED

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The recent wave of retail bankruptcies as well as poor sales performance has resulted in a large number of store closings. Low sales in store-based retailers can also be attributed to the rapid growth of web-based retailers (largely, Amazon) as well as an excess of store space per capita in the U.S. as compared to other developed nations. Strategies to stem the decline of retail stores include: (1) utilizing omnichannel-based synergies among channels and devices to increase store sales; (2) making stores more attractive and engaging through personalization, interactivity, and a constantly changing environment; and (3) improving productivity through introducing small-size store formats and downsizing existing stores.
Keywords : Store closings;Omnichannel retailing;Augmented reality; Augmented reality in retail;In-store experience, UNSPECIFIED
Journal or Publication Title: Business Horizons
Volume: 62
Number: 1
Item Type: Article
Subjects: Manajemen
Depositing User: Endhar Priyo Utomo
Date Deposited: 19 Dec 2019 08:55
Last Modified: 19 Dec 2019 08:55
URI: https://repofeb.undip.ac.id/id/eprint/461

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