The Internet of Things (IoT) in retail:Bridging supply and demand

Caro, Felipe and Sadr, Ramin,(2019), The Internet of Things (IoT) in retail:Bridging supply and demand. , Business Horizons, UNSPECIFIED

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A sales channel serves two primary functions: delivering information and products to customers. Omnichannel retailing allows for the decoupling of these two functions as consumers can learn about products through channels that differ from those used to purchase them. This separation requires a sophisticated inventory and supply chain operation, as well as integration of all customer touchpoints, in order to match fast-moving supply and demand. The Internet of Things (IoT) can play a fundamental role in channel integration because it allows companies to rebalance supply and demand. We classify IoT initiatives on an opportunity map, presenting a strategic framework that distinguishes initiatives by the value they create and by their major area of impact. We justify the adoption of IoT in terms of its enabling capabilities–—those immediately realized by deploying IoT sensor data–—but its true potential resides in its enhancing capabilities–—unanticipated benefits following IoT adoption–—at the intersection of supply and demand.
Keywords : nternet of Things, Omnichannel, Retailing, RFID, Technology adoption, Sensor data, UNSPECIFIED
Journal or Publication Title: Business Horizons
Volume: 62
Number: 1
Item Type: Article
Subjects: Manajemen
Depositing User: Endhar Priyo Utomo
Date Deposited: 20 Dec 2019 01:16
Last Modified: 20 Dec 2019 01:16

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