Bridging Asia and the world: Global platform for the Interface between marketing and managemen

Ko, Eunju,(2019), Bridging Asia and the world: Global platform for the Interface between marketing and managemen. , Journal of Business Research, UNSPECIFIED

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Abstract

This special issue includes twenty-three research papers written by thirty-four authors representing eleven countries. The papers address four topic areas: new product innovation and online retailing, luxury branding and sustainability, brand management and advertising, or marketing strategy and management. The introduction summarizes how each article extends developments, theories, and practices in response to new trends in management scholarship and global marketing practices
Keywords : UNSPECIFIED, UNSPECIFIED
Journal or Publication Title: Journal of Business Research
Volume: 99
Number: UNSPECIFIED
Item Type: Article
Subjects: Manajemen
Depositing User: Yuwono Yuwono
Date Deposited: 20 Dec 2019 07:39
Last Modified: 20 Dec 2019 07:39
URI: https://repofeb.undip.ac.id/id/eprint/585

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