Identifying antecedents and consequences of well-being: The case of cruise passengers

Kang, Juhee,(2020), Identifying antecedents and consequences of well-being: The case of cruise passengers. , Tourism Management Perspectives, Elsevier Ltd

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Although recent studies have focused on the role of well-being in tourism, there is limited knowledge about its specific contribution for marketing practitioners. This study focuses on how cruise companies can develop a solid relationship with their passengers by examining four dimensions of experiential value and their impact on wellbeing and passengers' value co-creation behavior. Experiential value consists of four dimensions: playfulness, aesthetics, consumer return on investment, and service excellence. A structural equation model delineating relationships among experiential value, well-being, and value co-creation was developed and tested with 292 luxury cruise passengers. Well-being was found to play a significant role in linking the theoretical concepts of experiential value and value co-creation, with brand prestige playing a moderating role.
Keywords : Experiential value Luxury cruise Well-being Value co-creation Brand prestige, UNSPECIFIED
Journal or Publication Title: Tourism Management Perspectives
Volume: 33
Item Type: Article
Subjects: Manajemen
Depositing User: Arief Eryka Zendy
Date Deposited: 26 Dec 2019 04:38
Last Modified: 26 Dec 2019 04:38

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