Value co-creation at heritage visitor attractions: A case study of Gladstone's Land

Mijnheer, Christina Louise and Gamble, Jordan Robert,(2019), Value co-creation at heritage visitor attractions: A case study of Gladstone's Land. , Tourism Management Perspectives, Elsevier Ltd

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This paper introduces co-creation between management and local stakeholders with the aim of assessing how cocreation adds value to heritage visitor attractions. Using an interpretive case study-based methodology, ethnographic data were collected through nine semi-structured in-depth interviews, 400 h of observations/interactions and generated notes/media over a 12-month immersion period. The chosen case study was Gladstone's Land - one of the oldest houses on the Royal Mile in Edinburgh's Old Town. The findings demonstrate that a positive, open relationship between management and local stakeholders benefits the co-creation process. By involving local stakeholders and providing them with an opportunity to co-create value for visitors, heritage visitor attractions serve two purposes: they can meet the demand for an engaging visitor experience and act as a soundboard for the local identity. What this case study has proven is that the mentality of the value creators has a large influence on the value co-creation process.
Keywords : Value co-creation Heritage tourism Heritage visitor attraction Gladstone's Land Local stakeholders, UNSPECIFIED
Journal or Publication Title: Tourism Management Perspectives
Volume: 32
Item Type: Article
Subjects: Manajemen
Depositing User: Arief Eryka Zendy
Date Deposited: 26 Dec 2019 08:52
Last Modified: 26 Dec 2019 08:52

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