ROBUSTNESS OF THE THEORY OF PLANNED BEHAVIOR (TPB): A COMPARATIVE STUDY BETWEEN PAKISTAN AND THAILAND

As in the present era, an intention level for entrepreneurship among the people is continuously increasing on account of the important factors such as accomplishment of career and self-employment options. The present study attempts to explore out the entrepreneurial intention of Pakistani and Thai university students on the comparative basis. The development of theoretical framework is grounded on the Theory of Planned Behavior (TPB) which is applied among bachelor and master level students at the different public sector universities of Pakistan and Thailand. In total 385, from Pakistan and 392 valid samples Thailand being used for the final analysis. Overall results suggest a significant difference in personal attitude, subjective norms and perceived behavioral control towards entrepreneurial intention existing between the students from Pakistan and Thailand. The findings may contribute for the further validation of TPB in other Asian developing countries, particularly for comparison of students’ entrepreneurial intention