WHEN SOCIAL IDENTITIES INTEGRATE:SCHUMPETERIAN ENTREPRENEURS LEADING GREEN ENTREPRENEURSHIP

Integrating Schumpeter’s (1934) Theory of Economic Development with Social Identity Theory, we propose a typology distinguishing superordinate ‘green entrepreneur’ identities with impact at the firm and industry-levels of analysis: green discoverers and green revolutionaries. Based on an interdisciplinary review of green entrepreneurship literature, we trace one intellectual root of green entrepreneurship back to the early economic scholars' examination of entrepreneurship and Schumpeter's focus on creative destruction and innovation. We contribute to literature by proposing a new framework that combines Schumpeterian innovation with Social Identity Theory to distinguish the green entrepreneur at the intersection of entrepreneur and green activist identities