IMPLEMENTATION OF THE PRINCIPLES OF INNOVATIVE ENTREPRENEURSHIP IN THE FIELD OF FITNESS SERVICES

Aim of the study: Extended theoretical propositions about the innovative activities from the standpoint of clarification of its essence and content. It is proved, in contrast to the well-known points of view, that innovations are phenomena, processes that have no analogues in the reproductive chain, following the results of which the economic system develops new value, which allowed to identify a set of practically significant basic characteristics of innovations: type; degree of novelty; scope; purpose; effectiveness; scale; nature of connection with the previous samples of values; nature of implementation; the degree of progressivity. Methodology: The features of macroeconomic, institutional and organizational-economic conditions of development of innovative activity in Russia in the context of opportunities of development of the small innovative enterprises created at higher education institutions are revealed Conclusion: In contrast to the known points of view, the organizational and economic conditions necessary for the transformation of the internal environment of the University in the field of innovation development are presented in the form of two blocks: target and process, which allowed to justify the composition of the basic goals and processes that provide the full range of innovation reproduction - from the development.