Strategic initiative portfolios: How to manage strategic challenges better than one at a time

Kunisch, Sven and Keil, Thomas and Boppel, Michael and Lechner, Christoph,(2019), Strategic initiative portfolios: How to manage strategic challenges better than one at a time. , Business Horizons, UNSPECIFIED

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Abstract

In many firms, strategic initiatives lead to frustration rather than performance improvements and strategic renewal. One frequently overlooked key to driving value through strategic initiatives lies in shifting the focus from launching disconnected individual strategic initiatives to managing an integrated portfolio of initiatives. This article identifies five key management practices that allow firms to address obstacles to effective initiative management and to enhance value creation through the deliberate management of initiative portfolios.
Keywords : Corporate level strategy; Strategic planning; Strategy meetings; Initiative management; Strategic initiative portfolio, UNSPECIFIED
Journal or Publication Title: Business Horizons
Volume: 62
Number: UNSPECIFIED
Item Type: Article
Subjects: Manajemen
Depositing User: Yuwono Yuwono
Date Deposited: 19 Dec 2019 09:18
Last Modified: 19 Dec 2019 09:18
URI: https://repofeb.undip.ac.id/id/eprint/464

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