Strategies and service innovations of haitao business in the Chinese market

Liu, Caixia and Hong, Jinhwan,(2016), Strategies and service innovations of haitao business in the Chinese market. , Asia Pacific Journal of Innovation and Entrepreneurship, Emerald Group Publishing Limited

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Abstract

Purpose – Chinese consumers’ cross-border internet shopping, so called “haitao” is an emerging popular trend in China. Haitao can be understood as service innovation process because it creates new market spaces and provides differentiated values for Chinese customers. Design/methodology/approach – This study aims to explore the service innovation strategies and success factors of haitao business in the Chinese market. The authors selected two successful haitao sites of Amazon.cn and Gmarket.co.kr, as representatives of a global player and a niche player, and conducted a comparative case study to analyze their service innovation strategies and key success factors. Findings – This comparative case analysis based on value chain framework revealed some common success factors such as trust, advanced system and alliances as well as their service innovation efforts. Amazon has advantages such as efficient logistics system and global sourcing, whereas Gmarket has advantages such as product category, sales promotions, and payment system. Originality/value – This study provides some implications for managers with localization, alliances and platform strategies
Keywords : Strategies and service innovations, UNSPECIFIED
Journal or Publication Title: Asia Pacific Journal of Innovation and Entrepreneurship
Volume: 10
Number: 1
Item Type: Article
Subjects: Manajemen
Depositing User: Yuwono Yuwono
Date Deposited: 19 Dec 2019 11:15
Last Modified: 19 Dec 2019 11:15
URI: https://repofeb.undip.ac.id/id/eprint/480

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