Model Inovasi Produk Perbankan Syariah di Indonesia

Sharia banking faces various challenges in order to reach market share both sharia banking and the other one. The sharia banking industry in Indonesia must take competitive advantage through product innovation. This research suggests conceptual model product innovation for sharia banking industry using the opportunity of global sharia economic development and the international trust in Indonesia. Product innovation for sharia banking can achieved by strengthening Sharia Banking Working Group, sharia compliance, financial stability, product innovation activity. This model expected to encourage market expansion both domestically and abroad. It’s achieved by providing a variety of products that are closer and accepted by the community, with products that have a high social attachment (close to the society).