ASRIBESTARI, Ratna and KUSUMAWARDHANI, Amie and SUFIAN, Syuhada,(31 January 2018), ANALISIS PENGARUH ORIENTASI KEWIRAUSAHAAN DAN ADAPTABILITAS LINGKUNGAN BISNIS TERHADAP KINERJA USAHA MELALUI INOVASI (Studi Kinerja Usaha Rumah Makan di Kota Semarang). , UNSPECIFIED, UNSPECIFIED
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Abstract
The existence of SMEs in Indonesia to support the state economy can not be ignored. SMEs
become the government's attention because the business is widespread and can open up
potential employment opportunities. Contribution that can be provided by MSEs, among
others, by creating jobs, employment for urbanization, and provide the flexibility of needs
and innovation in the economy as a whole. Even so, MSEs is the most dynamic business but
also the most vulnerable among business competition.
Tight competition makes every businessman is required to know and understand what is
going on in the market and what the consumer wants. Competitive pressures can affect
business performance, including in small and medium scale restaurant industries. This is
indicated by the increasing number of restaurants in the city of Semarang as much as 52% of
the year 2005-2014 but also found indication of decrease in restaurant performance as much
as 8%.
The purpose of this study is to find out how to improve the performance of small and medium
scale restaurants in Semarang City so that they can compete in the industry. Improved
business performance is judged by the entrepreneurial orientation and the capability of the
business environment adaptability and mediated by innovation. The number of respondents
used were 110 respondents who are owners or managers of restaurant businesses.
The output estimation results showed that the research model is feasible to use. Hypothesis
test results showed that business performance can be improved by entrepreneurship
orientation, either directly or by mediated by innovation.
Keywords : | Entrepreneurship Orientation, Business Environment Adaptability, Innovation, Business Performance., Orientasi Kewirausahaan, Adaptabilitas Lingkungan Bisnis, Inovasi, Kinerja Usaha. |
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Journal or Publication Title: | UNSPECIFIED |
Volume: | UNSPECIFIED |
Number: | UNSPECIFIED |
Item Type: | Thesis (Masters) |
Subjects: | Manajemen |
Depositing User: | Mohamad Sulamul Hadi |
Date Deposited: | 14 Jul 2022 07:58 |
Last Modified: | 12 Aug 2022 09:14 |
URI: | https://repofeb.undip.ac.id/id/eprint/11141 |