FADILASARI, Miladia and FERDINAND, Augusty Tae,(18 January 2023), PENGARUH ENTREPRENEURSHIP ORIENTATION, PRODUCT INNOVATION CAPABILITY, CUSTOMER RELATIONSHIP MANAGEMENT CAPABILITY, DAN COMPETITIVE ADVANTAGE TERHADAP PENINGKATAN BUSINESS PERFORMANCE PADA UMKM SEKTOR KULINER DI KABUPATEN KUDUS. , UNSPECIFIED, UNSPECIFIED
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Abstract
Penelitian ini dilakukan berdasarkan adanya research gap antara hubungan
entrepreneurship orientation dengan business performance yang masih
memberikan hasil yang tidak konsisten pada penelitian sebelumnya. Tujuan dari
penelitian ini adalah untuk membangun model konseptual dan memberikan
jawaban atas kesenjangan penelitian yang ada. Terdapat 245 responden yang
merupakan pemilik dan pelaku UMKM kuliner di Kabupaten Kudus.
Menggunakan metode analisis data SEM (structural equation model) dengan
AMOS, menghasilkan lima hipotesis dengan pengaruh positif dan signifikan:
kemampuan entrepreneurship orientation terhadap product innovation capability,
product innovation capability dan customer relationship management capability
terhadap competitive advantage, product innovation capability dan competitive
advantage terhadap business performance.
Keywords : | Entrepreneurship orientation, Product innovation capability, Customer relationship management capability, Competitive advantage, Business performance, Entrepreneurship orientation, Product innovation capability, Customer relationship management capability, Competitive advantage, Business performance |
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Journal or Publication Title: | UNSPECIFIED |
Volume: | UNSPECIFIED |
Number: | UNSPECIFIED |
Item Type: | Thesis (Masters) |
Subjects: | Manajemen |
Depositing User: | Miladia Fadilasari |
Date Deposited: | 06 Feb 2023 02:57 |
Last Modified: | 06 Feb 2023 03:04 |
URI: | https://repofeb.undip.ac.id/id/eprint/12185 |